2020 PGA Show (Official Discussion)

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By Allan B., Titleist Staff

  • 40 Replies
  1. Happy PGA Show week, Team Titleist! 

    Titleist product experts and brand ambassadors have already begun their annual pilgrimage to Orlando for the 2020 PGA Merchandise Show. There has been a lot of speculation what's coming down the pipe in terms of new Titleist product. In case you missed it, we got a head start this past week launching new T100·S irons, 2020 Special Select Scotty Cameron putters, and Tour Soft & Velocity golf balls. 

    We still have a few tricks up our sleeves, but more importantly, we wanted to use this thread to pull all PGA Show related discussion in one place. As Emily said, she'll be having a Team Titleist fueled Q&A session with Titleist Tour Rep, JJ Van Wezenbeeck. She will also be acting as the Team Titleist on-the-floor liaison, so you have any specific questions or things you'd like to see, drop us a note in this thread and we'll do our best to hunt down answers. 

    Let us know what you're hoping to see or would like to see more of below!

  2. Frank P

    Frank P
    Port St. Lucie, FL

    2020 PGA Merchandise Show begins on Jan 21st. Look for new products from Titleist and FJ.

  3. Jay-C


    Rumor is that there will be a T400 iron release
  4. 19hole

    Reading, MA

    Jay-C said:

    Rumor is that there will be a T400 iron release

    T100.S is probably what you are thinking about.
  5. Chuck Z

    Chuck Z
    Mt Pleasant, SC

    Jay-C said:

    Rumor is that there will be a T400 iron release

    Followup on the T100s plus new info from Scotty Cameron........

    New T100-S Specs Vs Standard T100

    Stock Shafts and Availability, and Price
    T100-S stock shaft is the True Temper Projext X LZ, but just like all Titleist products they offer an expansive number of custom shaft choices, many at no up-charge. The price is $1,399 for an eight-piece set which works out to $175 per club.

    They will be available in golf shops worldwide beginning March 27, with fittings beginning March 12.

    Also new from SC.............


    Putters are unique clubs because the great styles and classic shapes never go out of style, kind of like cars. Yes, we have seen a growth in larger geometry and technology packed designs, but the classics are classics for a reason, and they will continue to live on.


    The inspiration for the new Special Select putters came directly from combining Scotty Cameron’s most classic shapes with tweaks driven by tour player requests. When it comes to Cameron-designed putters, it’s never going to be about reinventing the wheel, it’s about taking a proven philosophy and refining the end product to perfection. That also means using the best materials, controlling the process start to finish, and milling from a solid block of 303 stainless steel in the USA.


    Each model in the Special Select putter line has been completely reworked, including Cameron’s classic Newport, Newport 2 and Newport 2.5 style blades. A newly refined Del Mar joins the new Fastback 1.5, Squareback 2, Flowback 5 and Flowback 5.5 mid-mallet models.

    “With Special Select, I wanted to get back to the pure-milled shapes and faces that I’ve been crafting for tour players for over two decades now. We’ve brought those designs into the modern era with new setups, necks, faces, grips and weights. Every aspect of every putter has been redone. When it all came together, it was pretty special.” – Scotty Cameron


    The Performance Behind Special Select
    Everything Scotty Cameron and Titleist is driven by the endless pursuit of creating the most high-performance products for the best players in the world and then bringing that technology and performance to dedicated golfers. The changes made to the new Special Select line to differentiate it from previous Cameron putters of the past are all tour inspired and include

    Soft Tri-sole Design: Special Select blade models are milled with a tour-inspired soft tri-sole design. This self-soling feature promotes the putter sitting square to the target line at address. The key to this design feature is a slightly negative bounce sole that puts the putter in the correct position time after time.
    New Balanced Weighting: Heel and toe positioned weights in the sole of Scotty Cameron putters are not new, in fact they have been around for more than a decade now in other select models, but like the rest of the Special Select series it’s about refinement not reinvention. These customizable weights assure that each putter is properly balanced based on putter length, and the golfer’s stroke. There are stock configurations but putters can be made lighter or heavier by request through custom order.
    More photos of the Scotty Cameron Special Select putters in the forums.
    See what WRXers are saying about the 2020 Cameron lineup.

    The blade models all come fit with new tungsten sole weights that are heavier than previous steel ones. This allows for sleeker shapes with larger sweet spots. The mid-mallet putters use a stainless steel sole weights for optimal balance and weight distribution.

    Refined Hosel Configurations: This is the true nitty gritty, to be sure every attribute of each model is perfect before being put in the hands of the golfer. The Newport and Newport 2 putters, for example, feature a slightly shorter plumbers neck for medium toe flow, with a newly-defined socket radius (where the hosel neck meets the top line) repositioned with onset to provide better visibility of the leading edge at address, allowing for easier alignment.

    Scotty Cameron Special Select Models
    As mentioned, there are eight models to choose from in the new Special Select line; three blade models and five mid-mallet options with a look and toe flow for any stroke.

    Newport, Newport 2, Newport 2.5, Del Mar, Fastback 1.5, Squareback 2, Flowback 5, and Flowback 5.5.

    Final Touches
    Each Scotty Cameron Special Select putter comes stock with a new grey Pistolini Plus grip with distinctive white lettering. The new Pistolini Plus maintains the shape of the original Pistolini but with a slight build-up lower hand.

    The Special Select line’s un-plated stainless steel heads are bead blasted for an easy-to-maintain glare-resistant look that won’t show wear like putters with traditional plating or applied finish. The signature red cavity dots have also been given a styling upgrade with each dot milled with a recessed channel, which is then polished and hand-painted with cherry red translucent paint.

    Pricing and Availability
    Special Select putters will be priced at $399 and will be available Jan. 24 in North America and March 27 worldwide through Titleist authorized golf shops.

  6. Brian D

    Brian D
    Norton, MA

    Nope, there is a T100s and a T400 coming out...An iron aimed to fill the gap for entry level players
  7. Mike M

    Mike M
    Charlotte, SC

    I've seen it you are correct
  8. JSmith

    Charlotte, NC

    Nice, would love to be there!
  9. Eric H

    Eric H
    Ridgway, PA

    The PGA show is always a indicator that we are getting through the offseason and soon (hopefully) we will see signs of spring! PGA show, west coast PGA tour golf on tv all sending signs to the north that one day, we will be able to play some golf!
  10. Chuck Z

    Chuck Z
    Mt Pleasant, SC

    I was all excited about going to the PGA show with my teaching pro and had to cancel my plans due to back issues. Had steroid injection in November and another in late December with very little relief. Dr decided when we got back from the Caribbean to do a nerve block on January 13th with recommendation that all that walking would not be beneficial. Some relief and am scheduled to go back on the 30th to see how much never damage has been done. Golf has not been on my schedule since early November. Whoever is going have fun, because it is definitely very entertaining. Cheers. FJ definitely has some cool surprises, but have not heard anything about Titleist.
  11. BCH


    Best wishes on your recovery Chuck. Hope you are up and out as soon as you can.
  12. Steve E

    Steve E
    Stockton, CA

    Chuck..take care of yourself..back problems are no fun hope you get relief soon..
  13. Lance P

    Lance P
    Hillsborough, NC

    I enjoy the Golf Channel coverage as I will probably never have a chance to go in person. It looks like golf nirvana...
  14. Bryan S

    Bryan S
    Wooster, OH

    Don't give up hope on that. I went two years ago for the first time. The scale of the show is a bit overwhelming.
  15. Under the Roof

    Under the Roof
    Mequon, WI

    I had the opportunity to go once and to say it’s overwhelming is an understatement. I walked away saying to myself, I’m glad I’m a golfer who enjoys the game vs being someone in the business.
    If you go, one piece of advice- Wear comfortable shoes.
  16. Jerry M

    Jerry M
    Dallas, TX

    Chuck Z.....Hope you get better!

    The PGA Merchandise for me would be like a "kid in a candy store."
  17. Chuck Z

    Chuck Z
    Mt Pleasant, SC

    Jerry M said:

    Chuck Z.....Hope you get better!

    The PGA Merchandise for me would be like a "kid in a candy store."

    It is a lot of fun. So many products (new equipment) to try on Tuesday and the Titleist show on Wednesday plus all the other products and apparel and some nice swag along the way. Just have to wait and go next year. We always drive down on Monday and back home on Friday. Gives us at least one day to play golf in the area, wherever our pro can get us on.
  18. Steve S

    Steve S
    Tuckerton, NJ

    So excited about the new Scotty's coming out. I've put off putting one in my bag, but now's the time. Chuck Z., hope everything works our with your back. Really enjoy your post and hope to meet up with you someday.
    Play Well,
    Steve S.
  19. ScottyC50

    Painesville, Ohio, USA

    Someday I would love to go. As a HS golf coach and middle school science teacher, I don't have any connections to get in....but it is definitely on my bucket list as a golf lover. I'm always jealous of those who can and have went!
  20. Will there be a new Staff Stand bag for 2020?
  21. JSmith

    Charlotte, NC

    Did anybody confirm if a new driver is coming out this year?
  22. JAM


    I would like to see the next generation of the AVX golf ball introduced as well as the Titleist "Sunday" carry bag in the black edition collection.

    I have the dvr set up to record all Titleist introductions.
  23. Brian D

    Brian D

    Can't wait to watch/see all the great coverage!
  24. 19hole

    Reading, MA

    This is the first year in the last 20 that I will not be going to the show. This years' schedule just won't allow for it.
  25. Mike M

    Mike M
    Charlotte, SC

    I've seen it you are correct
  26. Don O

    Don O
    Madison, WI

    While the T100-S is an exciting release, it probably won't help me score better. The AP1/AP3 gave me the same results. On a whim, I added a T300 5 iron to add to my AP3's and it is easily the easiest 5 iron I have ever hit. I haven't owned a 5I since the 714 but this one is replacing a hybrid in my bag.

    Now I have to wait to see the well-rumored T400 and then go for a new fitting with the T200/300/400 for this upcoming season. Will likely also need to check ball fitting again assuming there is a new AVX (definitely needs a new box to match all the other balls' packaging).

    Good news - lots of improved products coming. But it upsets my plans to try to skip a release of irons. Now if Scotty would only offer more LH putters.
  27. GMansfield


    as a golf fan and player to working in the industry its hard to get in the spirit of the show from the UK, not something that is covered enough in the UK for my liking. i was a media partner last year and covered the show but not many exhibitors wanted to get involved they were all about sales sales sales. taking my working cap off as a golfer and fan of the sport fan engagement and coverage are key for brands exhibiting.
  28. Chuck Z

    Chuck Z
    Mt Pleasant, SC

    Just saw the official Titleist release of the T400 irons this morning. They are now listed under the clubs available, as are the T100-S.....click on clubs above and all your questions will be answered.....T400s are black....
  29. 19hole

    Reading, MA

    While they are listed on the Titleist website, they are not yet available. They are not shown in the order system. I expect that this will change late next week.
  30. Chuck Z

    Chuck Z
    Mt Pleasant, SC

    My bad on the color of the T400s, they just appeared black in the photo I saw......should have checked them above....sorry guys......
  31. Robert C

    Robert C

    I'm missing the show for the first time in 5 years, I hate that I won't be there to try the T400's at demo day, but soon enough, though.

    I always enjoyed going to Titleist's opening ceremony on Wed AM as well, great way to kick off the three days of the show floor.

    I'll be following Emily's coverage and excited to see the show from long distance computer and TV coverge for the first time in a while :)
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